Tourism & Culture

Who is it for?
Tour operator, agencies and event organizers, cultural and sports associations, museum managers, hotels, restaurants


Service allows to observe user’s sentiment about some locations or events in domestic and foreign markets. Competitors’ analysis studying opinions, feedback and reviews. This service develops the digital identity in line with the real image of the tourist place.


  • The Noima Web Monitoring service is a software that exploits the innovation of Semantical Opinion Technology allowing analysis, constant monitoring and measurement of online data. For tourism and cultural institutions it carries out the following activities: Brand Reputational Analysis, Competitor Analysis, Online Risk Analysis, Mapping, Web Content Analysis, Social Media Analysis, Reporting.

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  • Noima deals with the design and management of digital identity, in Italian and in foreign languages, coordinated with the offline image of tourist facilities and cultural institutions. It carries out the following brand identity activities: inbound marketing strategies, Social Media planning, content optimization and positioning control (SEO and SEM), Adv campaigns, development of link building strategies.

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  • Noima protects the online reputation of cultural and tourist operators from news and negative comments damaging to their image, preventing or quickly resolving any Reputational Crisis.

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  • Protection of online reputation, digital identity for Professional interests or clinic business in cases of web defamation and violation of web privacy. Control and correct use of personal data on portals online.

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